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greedy and the table

body container ST

 

 

 

Shanghai Tang and ArtAsiaPacific Commission Artist Movana Chen to Create"Body Container",
Challenging the Language of Fashion Culture for ART HK08


Hong Kong Concention and Exhibition Centre
14 - 18 May 2008

 


video

Hong Kong, May 16, 2008 – As the only fashion label to sponsor ART HK 08, the first international art fair in Hong Kong for over a decade – Shanghai Tang has commissioned Hong Kong-based artist Movana Chen to create her distinct “body container”, wearable body sculptures knitted together from shredded pages of Shanghai Tang Ready to Wear catalogues and ArtAsiaPacific Magazines.

"We instantly connected to Movana’s work for her focus on the relationship between the psychology behind fashion consumption and the language of media,” explains Joyce Hu, Marketing Director of Shanghai Tang.  “The ‘body container’ challenges us as a fashion brand to step outside our comfort zone to be more innovative.”

Movana used approximately 427 pages of Shanghai Tang catalogues and 108 hours to create the Shanghai Tang “body container”.  She has been making “magazine clothes” from the pages of old magazines since 2004. “I play around with the idea of deconstructing and reconstructing shredded magazines, giving meaning and content to these magazine clothes,” Movana says.  “The use of magazine pages symbolizes the idea of how media contains our self perception through fashion.”  Movana’s performances express the concept of how the human form embodies ideas about our society.

In addition, Movana will shred copies of ArtAsiaPacific (AAP), the leading magazine on contemporary Asian art, which will be completed and on view in the magazine’s stand (G14) at the Art HK 08 fair.

Elaine W. Ng, editor and publisher of ArtAsiaPacific remarks, “Movana is one of the most exciting young artists working in Hong Kong today. Her interdisciplinary approach, which integrates the contemporary practices of performance, sculpture, fashion and conceptual art, considers how art can be both intelligent and interactive. We are thrilled to be working with Movana on this project with Shanghai Tang.”

 

 

 

 

special thanks: photo by Shanghai Tang

 

 

special thanks: performance by audience